London has more than one trick up its sleeve. As the capital of shopping, the residence of the royal family, and a land of excellent world cuisine with a booming cultural scene, London is very much alive and kicking: the city is a cultural explosion, a joyful melting pot. Wearing its traditions proudly, London has embraced the future!
With characteristic stoicism, the Thames winds its way through the city. Its banks are home to some of the most beautiful monuments. During your stay in London take the opportunity to see two of its greatest symbols, Big Ben and Westminster Abbey, from above, with a ride on the London Eye.
London’s history is also written among its bridges. From Tower Bridge to the Millennium Bridge, a trip to London combines the ancient and the
modern. London’s glass skyscrapers sit next to the stately beauty of St. Paul's Cathedral, in the historic heart of the City, the bustling business
Two towers embody this joyful mix of genres: on one side of the river, the Tower of London is the historic guardian of the crown jewels; and on the other,
the Shard is a brand new architectural gem which rises high above London.
An open-minded city, London invites all cultures to coexist. On your trip to London, you can discover the great collections of the Tate Modern and
the Tate Britain, or dive into the heart of the youth underground music culture in Camden and Brick Lane. Hyde Park, the largest park in central London, is
a vast green space where people from all backgrounds come together.
Far from the clichés, London is today one of the strongholds of world gastronomy. Many chefs travel to London to be a part of the inspiring food
scene there. The food revolution extends to pop-ups and markets: you can find top quality street food among the stalls at Borough Market.
London is also the queen of stage entertainment. During a trip to London, fans of the performing arts will be delighted to experience West End
musicals or productions at Shakespeare’s Globe Theatre.
A daring fashion capital, London is not short of shopping. From Oxford Street and Covent Garden, to Harrods, via the boutiques of Notting Hill, London
cultivates style and originality. The city’s unique and cosmopolitan style are the key to its success.